Tuesday, July 12, 2011 at 02:31PM | Email Coverage Marketing technology can’t live in IT anymore. It’s time to own up to our brave new digital world.
ion’s President and CTO, Scott Brinker, discusses the increasingly intertwined relationship between marketing and technology.
Alexandra Tambellini | Share Coverage Wednesday, June 15, 2011 at 11:50AM | Email Coverage …While many people include social sharing buttons on their pages, few of them track their usage. But to optimize something, you need to measure it.
Scott Brinker, ion’s President and CTO, explains how to track social conversions step by step.
Alexandra Tambellini | Share Coverage Wednesday, May 18, 2011 at 03:59PM | Email Coverage It may not have received much fanfare, but this is a huge change for post-click marketing. Until now, PPC marketing and landing page optimization were separated by a gap: the click.
ion’s President and CTO, Scott Brinker, discusses the impact of Google Instant Preview on post-click marketing.
Alexandra Tambellini | Share Coverage Wednesday, March 23, 2011 at 04:00PM | Email Coverage Can conversion optimization also learn something from social media marketing? The answer is yes. In particular, one key lesson: people prefer dealing with other real people.
Scott Brinker, ion’s President and CTO, shares ideas on how to make landing pages more social.
What Can Social Media Teach Us About Conversion Optimization?
Alexandra Tambellini | Share Coverage Tuesday, January 11, 2011 at 09:09AM | Email Coverage “We want to give you the right page to make you happy. When you’re comfortable, you buy things,” said Justin Talerico, ion’s chief executive officer.
Justin Talerico, ion’s CEO, talks about landing pages, crafting persuasive, online web experiences, and how to run a business.
Kristina Allen | Share Coverage MIami Herald in Coverage 
