DM News: Marketers Can Use the Landing Page Ratio Metric

Read ion President and CTO Scott Brinker’s byline article in DM News. In the article he explains a new, important metric called Landing Page Ratio (LPR) and how to apply it to your long tail strategy.

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WebProNews: Landing Pages 2.0 Interview with ion President & CTO

Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott Brinker discusses various approaches to nailing that landing.

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Search Engine Land: Landing Pages: Part Of The Site, Or Part Of The Ad?

Advertising landing pages—instead of site landing pages—are a fresh way to think about both your advertising and your landing pages. Once you have these two pieces running in closer synchronization, you’ll take both to the next level.

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Website Magazine Profiles Social Landing Pages and LiveBall

Join Website Magazine’s Peter A. Prestipino as he interviews ion President and CTO Scott Brinker about social landing pages and LiveBall.

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MediaPost: Becoming a Chief Marketing Transparency Officer

No, CMTO isn’t the next big title. But, it may be your claim to fame.

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