Read ion President and CTO Scott Brinker’s byline article in DM News. In the article he explains a new, important metric called Landing Page Ratio (LPR) and how to apply it to your long tail strategy.
Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott Brinker discusses various approaches to nailing that landing.
Advertising landing pages—instead of site landing pages—are a fresh way to think about both your advertising and your landing pages. Once you have these two pieces running in closer synchronization, you’ll take both to the next level.
Join Website Magazine’s Peter A. Prestipino as he interviews ion President and CTO Scott Brinker about social landing pages and LiveBall.
No, CMTO isn’t the next big title. But, it may be your claim to fame.