MediaPost Runs "What's Between Landing Pages, Microsites?" in Online Media Daily

This presents a tremendous opportunity for marketers to differentiate with more creative post-click marketing-landing experiences that are more than a plain old landing page, but less than a full-blown microsite.

Read ion President and CTO Scott Brinker’s byline article in MediaPost’s Online Media Daily. In the article, Scott introduces you to the highly engaging space between plain old landing pages and microsites.

What's Between Landing Pages, Microsites?