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Tuesday
May272008

BtoB iPhone Marketing Q/A with ion CEO

DateTuesday, May 27, 2008 at 09:00AM |
[iPhone users] come to the table in a more … purposeful state of mind,” Talerico said. “In a way, they’re easier to convert. But you make them harder to convert if you give them an experience that’s subpar.”

BtoB Online’s Amy Syracuse wrote this article after an iPhone marketing question and answer with ion CEO Justin Talerico.

Press contact AuthorSusan Delz | Reference1 Link |
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  • Source
    Source: Think different: Some companies are targeting iPhone users when they go mobile
    by Amy Syracuse at BtoB Online on May 27, 2008
    According to Justin Talerico, CEO of ion interactive, a company that offers iPhone-optimized landing pages and other post-click marketing services, optimization should improve consumers’ interactions with marketing messages. And even though the iPhone was designed for easy browsing of the Web in its traditional format, there is room for improvement.