West engages Boca software company to reach constituents on the Web

When Congressman Allen West’s office announced he was launching a new online way to reach his constituents, it meant another high-profile customer for Boca Raton software company ion interactive.

The Sun Sentinel explains how Congressman Allen West is using ion interactive’s landing page software, LiveBall, to reach more constituents online. 

West engages Boca software company to reach constituents on the Web

Marketing Smarts Podcast: Why You Need a Marketing Technologist

… marketing needs to lead its own technology because technology has become core to what we do as marketers.

ion’s President and CTO, Scott Brinker, talks with Marketing Profs’ Matthew Grant about the technologization of marketing. 

Marketing Smarts Podcast: Why You Need a Marketing Technologist

Five Defining Features of Landing Pages 3.0

Over the past year, a third generation of landing pages has emerged—let’s call it Landing Pages 3.0—that incorporates ideas from content marketing, social media marketing, HTML5 interfaces, marketing automation, and the explosion of mobile marketing.

Scott Brinker, ion’s President and CTO, explains what’s defining the wave of new innovations in landing pages and the must-have elements for your pages.

Five Defining Features of Landing Pages 3.0

Landing Page Optimization: How to start optimization testing and get executive support

Landing page optimization is not an easy topic to discuss, especially with reluctant colleagues. You can explain custom landing pages, A/B tests and increased conversion rates, and many will reply with a stifled yawn.

Anna Talerico, ion interactive Executive Vice President, and two other optimization experts share seven tactics for building support for your landing page testing programs. 

Landing Page Optimization: How to start optimization testing and get executive support

Give the Gorilla the Banana - Right Away

The task of the landing page is to give the gorilla the banana right away.

ion interactive Executive Vice President Anna Talerico shares her advice on creating landing pages for lead generation. 

Give the Gorilla the Banana -- Right Away