The Conversion Content Marketing Powerhouse

Learn five principles of conversion content marketing that will boost your content marketing performance for the year ahead:

1. Content is king – give your landing pages deep, meaningful content to drive conversions
2. Conversion is always optional – learn the art of persuasion for different situations
3. Always be testing – pursue both big ideas and smaller continuous improvements
4. Form shouldn’t be formulaic – stand out with landing paths, web apps, and microsites
5. Produce copiously – build a portfolio strategy with highly specific customer segments

Digital Experience Trends for 2013

What does the future hold?

In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue.

Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution.

Covered in this presentation:

• Mobile-friendly becomes a “must have,” not a “nice to have”
• Content marketing shifts to personalized and highly relevant
• The role social will play on conversion
• And more!

Why Mobile Matters

Is it time for a mobile makeover? 

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015. With the increased adoption of smartphone use, comes an increased marketing need to be mobile focused. 

Regardless of whether you are B-to-B or B-to-C, it’s time to understand the impact of mobile on your brand, visitor experience, and ultimately conversion. 

We dive into ten best practices for optimizing for mobile today. 

Covered in this presentation: 

• Creating mobile experiences that convert 
• Essential design elements for a seamless experience 
• Success stories with mobile

It's a bird, it's a plane, it's a super-charged lead generating landing page!

Lead-generating landing pages aren’t hard to make, but they can be difficult to analyze.  

With this presentation learn:

• The basics for creating a lead-generating landing page 

• Why pre-conversion segmentation is important to your lead-generation landing page strategy 

• Best practices for putting together a lead-generating landing page

Landing Page Mastery: What, when, where, how of landing page optimization

Master your landing page program! Learn the four pillars of highly successful landing pages, and what it takes to meet your conversion goals:

	The team—align your roles, responsibilities and resources for maximum results
	The technology—understand the type of landing page technology thats right for you
	The testing—choose the testing methodology that fits your campaigns
	The timing—understand when to launch pages, when to move on and much more

25 Best-Kept Landing Page Secrets

25 of our most coveted landing page secrets and strategies to help you achieve better results from your online campaigns. 

Why Your Sales Team will Love Landing Pages

Landing pages provide a new, unprecedented level of lead visibility to sales - are you taking full advantage?

Landing Page Analytics for Higher Conversions

Learn how to leverage your landing page analytics to better understand and speak to your visitors for higher conversion. 

50 Landing Page Best Practices

50 of our most coveted landing page best strategies: from templates to testing, targeting, messaging, and more!

Blowing Through Testing Hurdles

Stuck in a landing page testing rut? Learn fresh testing techniques and key strategies to help you to achieve the maximum ROI from your landing page tests!

Landing Page Testing 101

Testing isn’t a luxury any more: for maximum ROI, your landing pages must be as flexible and dynamic as the web itself. But how do you find the time to test, and what should you look for?

Flip through these slides to learn how to identify which content to test, what to avoid when testing, and more!

Real-Life Landing Page Success Stories

Learn how real online marketers, just like you, have created winning, high-performance landing pages with LiveBall. In this slideshow, you’ll see real results from top brands and learn all about the strategies that helped them maximize their landing page efficiency.