Pink is not the new black (unless you’re a 12-year-old girl), but CyberMonday is quickly becoming the new Black Friday.
CyberMonday Sales Stats
According to a report published this morning on CNN.com, CyberMonday sales outstripped Black Friday’s online sales by 31.1%! Sure lots of people ventured out at the crack of dawn to pick-up some in-store doorbusters, but many of us in the U.S. slept our Turkey comas off, and then click-click-click (or in the case of Amazon, click) made our purchases online.
The report says that online sales for CyberMonday were up 20% last year, and the average order value was up 8.3% reaching $180.03.
Capturing more sales with landing pages
Because CyberMonday is a fairly new sales phenomenon (coined just five years ago in 2005), some marketers may still be underestimating the value in advertising CyberMonday sales. However, with good landing page software and a solid process in place, even the most skeptical marketer can capitalized last minute on the buying frenzy.
After seeing a pick up in searches, the skeptic could launch a quick ad campaign and corresponding landing page to get the ball rolling. While some may think this is asking the impossible (quickly launch a landing page?! oooooook…), it can be done, and painlessly too!
Putting together a landing page should ideally only take minutes or hours to do if you have good landing page software; you would simply need to modify an existing, branded template to quickly begin capturing conversions on the fly. Of course, I would never suggest putting together a campaign without a strategy, but if you have a solid process in place, it shouldn’t be hard to pull something together for a one-day sale.
So skeptics, you can keep on being skeptical about CyberMonday if you want, just don’t miss out on an increase in conversions. And just maybe the lift in conversions will convert you into a believer!