Conversations on conversion: The 5 Ts of testing from Brooks Bell

Episode 14 Conversation with Brooks Bell
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I interviewed Brooks Bell back in early June, so my once timely podcast is now many weeks old (blame the guy who converts the audio files to iTunes for me). Doesn’t matter though, because this podcast is worth the listen—Brooks has timeless insight. 

Brooks is the founder, president and fearless leader of Brooks Bell Interactive where she focuses on conversion strategies for a bevy of clients. She and her team have a long history of conversion optimization success stories. 

This podcast was worth the wait. Brooks knocks it out of the park with her 5 T’s of testing (you will want to take notes), and she gives us a bunch of fresh ideas and wise perspective.

I hope you enjoy listening in as much as I enjoyed the conversation. 

Conversations on Conversion...Convince and Convert with Jay Baer

Episode 11 Conversation with Jay Baer
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A couple of months ago when I stumbled upon Jay Baer’s site, Convince & Convert, my first thought was “Where has this guy been all my life?” The next thought I had was, “I need to interview him for the podcast.” And here we are.

How about his company’s name!? Convince & Convert says it all. Jay is a frequent industry speaker and provides serious social media consulting. He lives at the intersection of social media & conversion and I think you will love to hear what he has to say.

Tune in for Jay’s thoughts on driving from your social outposts to your social home base, how to measure social media and how to make it all much more conversion focused. Before you crank up your speakers though, get out some paper and a pen because Jay gives us a great take-away exercise that you are going to want to do today.

Conversations on Conversion...Khalid Saleh

Episode 10 Conversation with Khalid Saleh
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If you’ve seen Khalid Saleh speak at an industry event (and he speaks at a ton of them!), then you know he’s a wealth of knowledge on ecommerce conversion optimization. Khalid is the co-founder and president of consulting firm Invesp.

Realistic advice, sound strategy….what more can you ask for in a Conversation on Conversion? Khalid tells us to something with something small, because it can lead to great things. Reminds us not to turn away from testing if at first you don’t succeed. Encourages to put the right resources on optimization. And inspires us to keep on going. Listen in for a great conversation.

Conversations on Conversion...The gang's all here

Episode 9 Conversation with Scott Brinker and Justin Talerico
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I am extraordinarily lucky to get to talk to these guys all the time. Only this time the conversation is ‘on the record’. This podcast brings together ion co-founders Scott Brinker and Justin Talerico to talk conversion rate opportunities and strategies. Get a shot of inspiration with some big thinking on what’s now and what’s next for landing page testing, conversion optimization and more. Is it biased to say this is my favorite Conversation on Conversion yet?

Conversations on Conversion...Talking Testing with Ben

Episode 8 Conversation with Ben Jesson
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Ben Jesson and I had so much to talk about that we exceeded our 10-minute self-imposed time limit for this interview. Here’s 30 minutes of heavy-duty conversion optimization advice from the co-founder of Conversion Rate Experts. Ben dives deep into his company’s conversion optimization philosophy and shares some very fresh perspective.  Ben warns us not to focus on tools & technology, and instead focus on what to test. So true!

Listen in and find out why there ‘no excuse’ not to test!