A lot of marketers send ad campaign traffic to the home page, or to deep links on a company website, but that’s not really the best strategy for maximizing conversions. At ion, we advise these marketers to use campaign specific landing pages to achieve better results.
Here’s Shelby Nousain, Account Development Manager, to talk about why this is a much better strategy for maximizing conversions.
Have a question about post-click marketing? Send us an email at firstname.lastname@example.org and we might answer it in our weekly Ask ion video!