With the growing popularity of tablets and internet-enabled e-readers, an increasing number of your prospects are going mobile — with something other than a smartphone.
According to the Adobe Digital Index, tablet visits are projected to outpace smartphone visits by January 2013, and encompass 10% of overall website visits by 2014. Tablets have a larger screen, a more practical keyboard, and are typically connected to faster WiFi and 4G networks. These new devices present both a new frontier and a tremendous opportunity for online marketers; it’s time to start deploying mobile landing pages with the tablet in mind.
Three Steps for Better Mobile Landing Pages for Tablets
- Videos: Most mobile best practices recommend that marketers defer interactive content to desktop landing pages, maintaining that simple images and text are best suited for mobile devices because of bandwidth and screen size. This is certainly true for smartphones, but because tablets have larger screens, higher resolutions, and more processing power, it’s no longer necessary to shy away from streaming video and interactive content on tablet devices.
- Work the Extra Room: Because some of the most popular tablets operate at ultra high resolutions, you have a lot of extra room to work with. Compared to traditional mobile landing pages, landing pages that are optimized for tablet use can display a larger amount of rich content, including images, widgets, social feeds, and forms.
- Optimize for the Thumb: On desktop landing pages, clicks are precise, so you can afford to have smaller-sized clickable elements such as links, images, and buttons. On a tablet, visitors are using their fingers to navigate your landing page. Ensure that your landing pages have “thumb-sized” clickable elements to optimize for click-throughs and conversions.
Getting Creative with Mobile Landing Pages for Tablets
With the steady rise in both the popularity and use of tablets, the rewards associated with optimizing your landing pages for these devices will only increase. Getting creative with your tablet-optimized landing page and providing an enriched, app-like experience will only serve to boost your conversions both today and in the forseeable future.