I’m not going to go on at length about the Omniture/Adobe deal, since everyone else has already said it better than I can.
Kunur Patel’s piece in AdAge.com this morning, What Adobe’s Omniture Acquisition Means for Advertising, had a quote worth calling attention to though.
It’s sexy these days for creatives to talk about data.
Patel’s subhead? “Expect Creative to Become a Lot More Data Driven.”
Can I get a ‘Hell yes’? Boo-ya! Right on. It’s about time.
Great creative pairs nicely with great results, don’t you think?