Learn post-click marketing 101 for landing pages

Getting the click is great, what happens post-click can be even better!

This Friday at the conversion coffee break webinar we’ll be talking about post-click marketing 101 for landing pages.

Join Anna Talerico on April 29th to learn:

• Why post-click marketing is important to your online marketing strategy
• Top principles of post-click marketing
• How to create landing pages 2.0 (and what that even means!)

Close your inbox, send all calls to voicemail, and relax for 15 minutes with your favorite blend of coffee while we talk about post-click marketing. Register now!

All registrants will be entered to win a Starbucks giftcard!

Score user behavior to increase conversions

A couple of years ago, one of our account development managers wrote this:

Let’s say you own a thingamabob store. Your thingamabobs range in price from $50 to $1000. You also stock some thingamabob accessories, which are as little as 25 cents each.

Two customers walk into your store. One of them is going to buy a $1000 thingamabob. One of them is going to buy a couple of 25 cent thingamabob accessories.

Which customer is more valuable to you? Probably the $1000 purchaser. But how do you know which is which?

The answer: evaluating and scoring purchaser behavior.

Scoring and grading your landing page visitors will help you optimize your media spend, your conversion rate and your lead quality.

Join us on April 23rd at 1pm for a 15-minute webinar packed with information such as:

• How to grade the engagement level of each respondent segment
• How to evaluate traffic sources based on the average grade of respondents they deliver
• How to judge the effectiveness of your post-click experience in terms of increasing conversions based on your most highly graded visitors

Don’t miss out, register today! You will also be entered to win a Starbucks giftcard!

Using Segmentation on your Landing Pages

This Friday we’ve got another hot topic to cover in the Conversion Coffee Break webinar: Segmentation.

Join Anna Talerico on April 16th to learn:

• Different ways to segment your visitors on your landing pages
• The pros and cons of these different approaches
• How to use segmentation to increase conversions on your landing pages

Sit back and relax with a cup o’ joe  for 15 minutes this Friday, and let’s talk about how to use segmentation to increase conversions!  Register now. 

All registrants will be entered to win a Starbucks giftcard!

Coffee Break Webinar: Using Social Proof to Increase Conversions

Your customers are talking about you on Twitter, Facebook, in their blogs, on Yelp!, and the list goes on.

Companies who are doing good things are generating buzz around their products and solutions, and there is no reason not to use that to help landing page visitors convert.

Join Anna Talerico for the second Conversion Coffee Break webinar on April 9, 2010 from 1:00 - 1:15pm. 

In this 15-minute webinar, Anna will cover How to Use Social Proof on the Landing Page, including:

• What is social proof?
• How does social proof work to increase conversions?
• Different types of social proof, and how to use them strategically 

So add your cream & sugar and relax for 15-minutes while we talk conversion optimization.

All registrants will be entered to win a Starbucks giftcard!

Register Now! 

What the heck is the difference between A/B and MVT testing?

This Friday we are launching a new webinar series, The Conversion Coffee Break. Every Friday at 1pm eastern we’ll cover a conversion optimization topic, in 15 minutes or less. It’s a quick way to get up to speed or just brush up. And each week all registrants will be automatically entered to win a Starbucks gift card! 

This Friday’s topic is “AB versus MVT testing”. I picked this topic because I know the differences between these two types of tests aren’t always clear, even to some of you landing page veterans. In 15 minutes we’ll speed through the fundamental differences between AB and MVT testing.

It’s this Friday, April 2, 2010 from 1:00-1:15pm ET. Register now, hope to see you there!