LiveBall for Content Marketing
LiveBall puts the right content in front of the right people to move them down your funnel.
Delivering high quality, relevant and valuable information to prospects and customers through content marketing drives profitable action and improves brand loyalty.
LiveBall is essential technology for your content marketing campaigns.
With LiveBall, you can create specific landing pages, conversion paths or microsites for unlimited content sources. Production is simple, with a WYSIWYG editor that doesn’t require HTML or coding. LiveBall comes with 15 different page templates combined into 12 landing page, microsite and conversion path user experiences. You can add your content — fill in the blanks — and launch. Or you can customize by adding and subtracting dynamic elements.
Using advanced rules, you can precisely match messages from the referring content. Substitute keywords, images or forms based on the exact entry point — or send respondents to a completely different experience. For example, you might send respondents clicking at the beginning of an article to a different experience than you do for those who read all the way through to the end.
Naturally you’ll want to test different ideas, and with LiveBall, you can set up and launch tests in minutes using a simple check-box interface to assign creative for each traffic source. LiveBall will automatically allocate and optimize the traffic, but you always have the option to customize and manually optimize.
Once you begin testing, you’ll get real-time insights into which traffic source is performing best, which landing experience is working best for each traffic source — even down to which elements on the page are capturing the most clicks.
Create, test and optimize. Create, test and optimize. Repeat as needed. Liveball makes it easy to make the most of the traffic you generate from your content marketing.