LiveBall Technology for…

A/B and Multivariate Testing

LiveBall is the only scalable, enterprise-class testing platform that enables code- and developer-free creation and testing of user experiences.

If you need to test content, forms, messaging or offers; our LiveBall technology can make it happen. Experiment with microsites, create landing pages and conversion paths. Multivariate Testing can be run on any page — even within an A/B test. LiveBall’s auto-optimization will seamlessly send users to the most effective option or you can take manual control. LiveBall is the ultimate testing playground for marketers.

Content Marketing

LiveBall puts the right content in front of the right people to move them into your funnel.

If you want to get the most out of you content marketing — targeting and converting with LiveBall is the way to go. LiveBall creates landing pages, targeted microsites, and conversion paths that match with sources of traffic. Content marketing with LiveBall is conversion focused. Instead of just putting content out there, you get something in return — actionable behavioral data and conversion.

Conversion Optimization

LiveBall enables both the creation and testing of conversion-focused user experiences.

Conversion optimization - creating user experiences that make the conversion process intuitive and fluid — is what LiveBall is all about. A/B and multivariate testing are fully integrated — powering LiveBall’s scalable and agile campaign-page engine. Optimize flow, presentation, content, choices and forms using LiveBall across your entire enterprise.

Demand Generation

LiveBall makes it easier and more efficient to create and optimize critical touchpoints in demand gen campaigns.

Demand gen programs are often complex dances between strategy, execution and technology. Rules-based flows; dynamic, marketer-managed forms; and progressive conversions are three examples of complex processes that LiveBall simplifies. LiveBall puts page creation and optimization in the hands of marketers to drive results. LiveBall is essential demand-gen technology.

Direct Online Marketing

LiveBall gives you — the direct marketer — direct control over flow, presentation, calls-to-action and forms when you create landing pages, microsites, and conversion paths.

You drive people to act — to open and click on a strong call to action. With LiveBall, you can optimize the pages they hit after they click through. A/B and multivariate testing methods let you automatically optimize your campaigns while they’re going on. This maximizes your campaign ROI and makes LiveBall the direct marketer’s best friend.

Landing Page Optimization

LiveBall enables global, enterprise-scale management and optimization of even the most sophisticated landing page programs.

LiveBall is the essential tool for putting landing page creative and optimization control into the hands of marketers. When you create landing pages, many of the best are complex multipage microsites or conversion paths. LiveBall brings agility to marketer-friendly A/B and multivariate testing. Optimize entire user experiences — flow, presentation, content and forms — automatically, in real time. LiveBall is a serious optimization platform for serious marketers.

Landing Page Production

LiveBall gives organizations global control of even the most sophisticated landing page programs.

Landing page granularity and agility are two keys to online marketing success. More specificity means more pages. Testing means more pages still. Going global means even more pages. LiveBall customers create and optimize tens of thousands of pages in hundreds of languages — all from a single LiveBall console. Create landing pages, microsites and conversion paths that are high performance and on a global scale with LiveBall.

Lead Generation

Everything can be tested in LiveBall. Flow, presentation, content and forms are all part of LiveBall’s code-free A/B and multivariate testing.

If you’re in lead-gen, you’re measured on results. LiveBall gives you the power to impact your results in a big way. By giving you both creative control and optimization administration, LiveBall gives you the tools you need to capture even more, high-quality leads. LiveBall plays well in the marketing technology sandbox. Your leads will get to where they’re supposed to be — properly formatted and sales- or CRM-ready. Generate more leads with LiveBall.

Microsites

Concepts come alive in conversion-focused, agile microsites that can be replicated and localized for global implementations.

LiveBall is essential to any enterprise microsite program. Marketers assume direct control of the creation, targeting and optimization of sophisticated multipage user experiences using LiveBall. Integrated A/B and multivariate testing add robust, code-free optimization to sophisticated designs. Challenge microsites against one another with A/B testing, while at the same time testing page elements with MVT. Combine both for quick, powerful results.

Segmentation

LiveBall uses segmentation data to deliver more persuasive content to your segments.

Even the most targeted campaigns send streams of wildly disparate people your way. LiveBall is essential in helping you focus on your best prospects — giving you the ability to segment your traffic early in the funnel. LiveBall gives marketers the tools to create and optimize segmentation-focused user experiences. Using LiveBall you can target your pitch and optimize your funnel to deliver your best prospects.

Website Testing

Entire pages or sections of pages can be created and optimized using LiveBall’s marketer-friendly interface.

LiveBall empowers major brands with agile, flexible website testing. A/B and multivariate testing can be quickly implemented, yielding real-time optimization of website traffic. LiveBall’s high capacity, scalable architecture makes it essential to real-world usability and message testing. Why ask a focus group when you can run real-world tests this easily using LiveBall?

Agencies

Extending your ads — from paid search, display, email, social or mobile — has never been easier. Clients need more than just the click. They need to turn clicks into business. With LiveBall, agencies extend their influence further down the funnel, generate more billings and improve client satisfaction. Focus on the creative that drives engagement, segmentation and conversion. Let LiveBall do the rest. The best landing pages, microsites and conversion paths really do start here. And they can start with you.