LiveBall for
Conversion Optimization

LiveBall enables both the creation and testing of conversion-focused user experiences.

The ultimate goal of all your online marketing boils down to one thing: increasing conversions. Conversion is a catch-all term that means many things to many marketers. It could be a purchase. An upsell, email address or event registration. A request for more information or an application for a free trial. No matter what, it’s your task to create user experiences that create conversions.

So many different conversion types and so many ways to achieve them. How do you structure the flow of your message? Should you include video? What choices do you offer respondents and when? How do structure the form? Can you offer a “soft” conversion for those not quite ready to buy?

The only way to fine tune your conversion funnel is to test — and sometimes on a very granular level. It’s incredibly important to the success of your campaigns and your organization as a whole, but can be an incredible resource drain as well.

Organizations which have optimized conversions most successfully with LiveBall know they have to take the burden of creation and testing off IT and hand the reins of optimization to their marketers. Only when you have the ability and agility to continually create and test, can you efficiently achieve conversion optimization.

LiveBall gives you the power to optimize. It’s an enterprise-class cloud-based platform that doesn’t require IT, coding or HTML knowledge to create. Or test. Or export data.

Custom-branded templates and a WYSIWYG content editor make it easy to create landing pages, conversion paths and microsites. A library of images, buttons and forms are pre-loaded for your console, and you can upload as many more as you need. Experiment with segmentation, content, form fields, placement and adding multimedia or widgets.

You’ll no longer need different teams all over the organization creating landing pages from scratch. LiveBall makes possible a central repository for creative assets with pre-approved content. You can leverage the reusability of assets to dramatically reduce time and resources, and take big advantage of economies of scale.

One LiveBall console can serve your entire organization — even if it’s spread across continents.

Organize your post-click marketing initiatives into campaigns and portfolios of campaigns. As the number of landing pages grows, you can duplicate and iterate more of each. In such a tree-like arrangement, you can actually manage thousands of post-click initiatives.

LiveBall gives you the ability to field high level A/B split testing and granular MVT from the same simple control panel. Recycle and test good ideas from one landing page in other contexts. Maximize the ROI from work already done — including those soft costs such as content approval cycles — and test your ideas across multiple venues.

As you increase the number of landing pages you’re optimizing, you can minimize the conscious effort required to manage them. With LiveBall, you can set your landing pages to automatically expire when their content is outdated — and make certain traffic keeps flowing to the top performers.

Conversion optimization relies on taking strategic and creative chances to deliver extraordinary landing experiences to your audience. But you need the tools to do it. LiveBall puts them in your hands.