50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.

13-Point Landing Page Checklist

Does your landing page have what it takes?

Each online marketing campaign is a marriage of three key elements: 

1) Strategic Advertising
2) High-Performance Landing Pages
3) Efficient Post-Conversion Execution

If you fail to execute just one of these critical facets, your leads may shy away. So before you launch your next campaign, run your landing page through this quick checklist and make sure that you have the basics covered.

Landing Pages that Visitors Love

Learn 14 ways to improve conversions on your landing pages

One of the best ways to get more of your prospects to fall in love with your brand and turn into a sale or lead is through landing pages. A landing page is anywhere a user lands after clicking. Whether it’s a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you.

Get R.E.A.D.Y. for Better Landing Pages.

Discover the R.E.A.D.Y framework and how you can use it to build high-converting landing pages. Learn the 5 must-have elements of the best landing pages. Evaluate your pages with more than 25 questions and use our worksheets on your own pages to start making landing pages that are optimized for higher conversions.

The new impact of PPC landing pages (New Google Algorithm)

Recent Google changes make landing pages even more important to your quality score. We break down what you need to know, such as why message match is now critical to your business. Find out what the latest quality score changes mean for your landing pages and what now defines a “good” landing page.

Top 10: Landing Pages for Lead Generation Tips

Effective lead generation starts with a good user experience. The more specifically you can speak to your audience, the more likely they will be to engage and convert. Get our 10 tips on gaining higher conversion rates and reducing your cost per lead.

Top 10: Mobile Landing Page Tips

Everyday more users move more of their web usage away from their computers and toward their mobile devices. Are you moving with them? Get our ten tips for turning mobile marketing potential into mobile revenue.

Top 10: Landing Page Testing Tips

Testing to optimize conversion rates is a mixture of art and science. Get our top 10 tips to effective online testing and find out what you need to yield powerful, profitable results.

31 Ways to Improve your Landing Pages

Dramatically improve your conversion rates and marketing ROI by running your landing pages through our informative improvement guide. Step your landing pages up with tips like using segmentation to create a better experience for users, and optimizing landing pages for mobile devices. This guide is full of great advice to help you give your landing pages the wow factor.

8 Landing Page Bloopers

Landing pages are your first opportunity to make a great impression. As the scale of your online marketing campaigns grow, the harder it can become to ensure seamless cohesion from click to conversion. Learn how to identify and fix landing page bloopers in this practical guide.