Any agency can take advantage of the unique properties of landing pages to help their clients improve online results.
Landing pages are the pages that visitors arrive on after responding to, or clicking on, an ad. Landing pages can help lift the conversion rate for campaigns that are driving online traffic, such as PPC, email, display, direct mail and broadcast.
A well-managed landing page program is often the key to better online performance and can easily be elevated to a strategic level inside of your clients’ organizations. This can lift your agency into a more strategic position and strengthen your role.