The new importance of landing pages and their impact on cost-per-click (CPC) and click-through rate (CTR).
Our new 8-page strategy guide explores Google’s addition of instant preview in paid-search and its impact on cost-per-click (CPC), click-through rate (CTR) and position. By elevating landing pages to become visible before the decision to click is made, Google has changed the game. Landing page previews are now part of the user’s decision on where to click in a SERP. Download our new, free strategy guide and ensure that your paid search campaigns continue to perform.