Get the strategic steps to ensure every click is optimized for conversion in this informative brief. Learn how to maximize every web interaction and capture highly qualified leads. B2B marketers are measured by the quantity and quality of the leads they generate for the sales team. Get the results your organization needs by following these 6 strategies.
The new importance of landing pages and their impact on cost-per-click (CPC) and click-through rate (CTR).
Our new 8-page strategy guide explores Google’s addition of instant preview in paid-search and its impact on cost-per-click (CPC), click-through rate (CTR) and position. By elevating landing pages to become visible before the decision to click is made, Google has changed the game. Landing page previews are now part of the user’s decision on where to click in a SERP. Download our new, free strategy guide and ensure that your paid search campaigns continue to perform.
Improve the ROI of your content with six, proven, conversion-focused principles.
Put your content to work by making conversion a measurable goal. Take the six principles in this seven-page white paper and go from being passive to active — from being generic to specific. Learn to test both your content and conversion mechanisms to maximize usability and yield.