From Scan to Conversion: A Guide to QR Landing Pages

Landing pages can turn QR code scans into conversions! Learn why QR codes are a game changer for off-line marketing. Get tips on making QR code landing pages that “wow” your visitors. Discover the ten things QR codes need to succeed and start making memorable, conversion-ready landing pages today.

Building an Enterprise-Level Landing Page Program

How are landing pages for large, enterprise-scale organizations different than those for smaller organizations? Get the guidance to address the five dimensions of enterprise landing page marketing and turn your size into an advantage.

The new impact of PPC landing pages (New Google Algorithm)

Recent Google changes make landing pages even more important to your quality score. We break down what you need to know, such as why message match is now critical to your business. Find out what the latest quality score changes mean for your landing pages and what now defines a “good” landing page.

6 B2B Strategies to Generate Online Leads

Get the strategic steps to ensure every click is optimized for conversion in this informative brief. Learn how to maximize every web interaction and capture highly qualified leads. B2B marketers are measured by the quantity and quality of the leads they generate for the sales team. Get the results your organization needs by following these 6 strategies.

Guide to Google Instant Preview

The new importance of landing pages and their impact on cost-per-click (CPC) and click-through rate (CTR).

Our new 8-page strategy guide explores Google’s addition of instant preview in paid-search and its impact on cost-per-click (CPC), click-through rate (CTR) and position. By elevating landing pages to become visible before the decision to click is made, Google has changed the game. Landing page previews are now part of the user’s decision on where to click in a SERP. Download our new, free strategy guide and ensure that your paid search campaigns continue to perform.

Conversion Content Marketing

Improve the ROI of your content with six, proven, conversion-focused principles.

Put your content to work by making conversion a measurable goal. Take the six principles in this seven-page white paper and go from being passive to active — from being generic to specific. Learn to test both your content and conversion mechanisms to maximize usability and yield.

Top 10: Landing Pages for Lead Generation Tips

Effective lead generation starts with a good user experience. The more specifically you can speak to your audience, the more likely they will be to engage and convert. Get our 10 tips on gaining higher conversion rates and reducing your cost per lead.

Top 10: Mobile Landing Page Tips

Everyday more users move more of their web usage away from their computers and toward their mobile devices. Are you moving with them? Get our ten tips for turning mobile marketing potential into mobile revenue.

Top 10: Landing Page Testing Tips

Testing to optimize conversion rates is a mixture of art and science. Get our top 10 tips to effective online testing and find out what you need to yield powerful, profitable results.

Top 10: Social Marketing Tips

When social is done right, it can pay off big. Learn how to seek out the moments when your audience is most open to your ideas and how to create something that they will want to associate themselves with – and pass on. These ten tips will show you how to turn your social marketing into revenue.