LiveBall Scalability Features

Our Customers Manage Hundreds to Thousands of Landing Experiences Using the LiveBall Platform

The more specific content and messaging gets, the more effective it becomes at winning the hearts and minds of prospects. That translates into many niche versions of microsites, landing pages and conversion paths — all needing to be organized, optimized and managed.

Often, the depth of content is multiplied by regional, localized versions. And for wider organizations or agencies, multiple brands add another dimension to an already complex matrix.

LiveBall is a tool, not a toy. Each customer has their own, dedicated LiveBall console for maximum flexibility, security and reliability.

Taming the Long Tail of Content & Conversion

Putting the most relevant content into the hands of the right people is a noble and highly effective strategy. It’s also one that doesn’t lend itself to the structure of website content management systems (CMS). LiveBall was developed to tame long-tail content management and conversion optimization — helping you manage hundreds or thousands of multi-page landing experiences, multiple brands, multiple languages, multiple forms & data specs, and multiple domains — all compounded with built-in A/B & multivariate testing (MVT) and specialized reports.

LiveBall Scalability Features

• Logical, Familiar Organizational Tools
  LiveBall lets you organize your campaigns and content using folders that you define. Maybe you want to organize by department, by region, by language, by product or by brand — setup the structure you want with an unlimited number of folders and campaigns. Keep your department productive and your reporting relevant.
• Centralized Content Management
  LiveBall centralizes images, forms and Flash files to let you easily reuse and update them. Any library asset can be used again and again — making it easier and faster to produce multiple versions of experiences for targeting and testing.
• Centralized Data Definition
  LiveBall typically collects and passes a tremendous amount of insightful data to your CRM, marketing automation platform or e-commerce engine. To ease that process and ensure its ongoing integrity, LiveBall centralizes the specification of its data fields and multiple choice lists. You can create an unlimited number of centralized fields and choices to use in your forms or on query strings.
• Centralized Exports
  Like centralized data definition above, centralizing exports gives you the confidence that your data will be where and how you expect it — every time. Regardless of how fields and choices are organized into forms or behaviors, you can be sure that your data and export specs remain stable and compatible with your organization. LiveBall provides unparalleled flexibility to collect & export data the way you need it.
• Centralized Templates and Branding
  LiveBall lets you give as much freedom as you like to the people actually creating your pages. Page layouts are centralized and can be as flexible or restrictive as you want them to be. Look & feel skins are also centralized, making it easy to manage multiple brands, test variations within a brand, vary for seasonality, geography, and more. Centralizing the fundamentals makes it fast and easy to update or modify pages. Like all other assets in LiveBall, you can have as many page layouts and designs as you want. And you can always add more.
• Traffic Scalability
  Grow into your LiveBall at your own pace. Traffic tiers start as small as 10,000 unique visitors per month and climb up into the millions. As your traffic increases, your single-tenant LiveBall capacity grows along with it.