Trust LiveBall’s Reports and Statistics to Deliver Meaningful & Reliable Real-Time Data
LiveBall is a reliable source of highly specialized real-time analytics data. It’s geared to deliver actionable pictures of who’s doing what, where and when to help you make good decisions fast. And since the software was very specifically developed to track and report on sophisticated landing experiences, it does that job exceedingly well.
We understand the ambiguity that comes from looking at multiple streams of data on the same metrics and seeing disparate results. LiveBall inspires confidence by collecting data as an integral part of its content management system (CMS) and A/B and MVT testing subsystems. There are no scripts to misfire, no configuration files to get out of sync. It’s reliable, database-level accuracy that comes from LiveBall’s fully integrated platform.
LiveBall also makes it easy to track analytics using third-party solutions like Omniture or Google Analytics. Many LiveBall customers use the internal reporting to guide testing and integrate their third-party solution to gain enterprise-wide visibility.
Flexible Statistical Confidence Interval
All decision makers don’t share the same risk management approach. LiveBall makes it easy to set how sure you want to be of a test result. Statistical confidence may be set between 80-99% at your discretion. Then, you may choose to have LiveBall automatically optimize your tests at your chosen confidence interval or to manually manage your tests. In either case, the data that’s used to make decisions is updated in real time, giving you the knowledge you need to backup business-critical choices.