LiveBall Multivariate Testing

Code- and Script-Free In-Page Element Testing of Forms, Text, Images and Flash

Multivariate Testing (MVT) becomes useful when tests can be designed and easily executed by content owners. Only then can in-page testing become agile enough to yield real-world benefit that exceeds the resources required to execute the tests. In other words, LiveBall was designed to make MVT a seamless, integrated part of day-to-day campaign management.

In LiveBall, in-page multivariate tests can be run on their own or within A/B tests. No coding or technical expertise is needed to MVT forms, content — or even text and images within Flash. Multivariate tests can literally be setup and run within less than five minutes.

LiveBall MVT Features

• Content Management System (CMS) Integrated Multivariate GUI
  Multivariate testing in LiveBall is completely code free. To test a variation, click on the original element, create one or more alternatives using WYSIWYG editors and click to run the experiment. Vary text, images, forms and even text & images within dynamic Flash files — just point and click.
• Experiment Duration Estimator
  LiveBall will let you test as many variations and combinations as you like. As you create variations, LiveBall automatically estimates the duration of your forthcoming experiment based on your traffic volume, expected lift and statistical confidence interval.
• Test as Many Variations as You Like
  Like LiveBall’s A/B testing, the platform lets you test as many MVT variations as you like. Feel free to create variations of text content, images, forms and even content within Flash elements — all without code or developers.
• Test Anywhere, Anytime
  Any page in LiveBall can include an MVT experiment. Run as many experiments as you like with as many variations in each experiment as you like. You have the freedom to create and test to your heart’s content. Every LiveBall subscription includes unlimited testing.
• Optimize Automatically or Manually
  If you like to ‘set-it-and-forget’, LiveBall will automatically optimize an MVT experiment using your chosen level of statistical confidence (user configurable between 80-99%). Over the course of your experiment, LiveBall will retire variations once their performance reaches statistical confidence. Control freaks can manually optimize MVT experiments — making the call when an element should be retired. Either way, there’s no code, no help from developers, no math to do, no spreadsheets to crunch. It’s all right there for you to make solid decisions — fast.