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LiveBall Campaign-Specialized
Content Management

Produce and Launch Global, Conversion-Optimized Multipage Microsites, Conversion Paths & Landing Pages

LiveBall is highly specialized content management software. Unlike less flexible, highly regimented website content management systems, LiveBall was developed to enable creation of complex, highly flexible, multipage user experiences at scale. Launch thousands of granular, optimized micro experiences in hundreds of languages — fast.

Agility at Scale

Both elements of scale — the number of pages and the number of unique experiences — are addressed in LiveBall’s core architecture. Fortune 100 organizations deploy tens of thousands of granular experiences in hundreds of languages using a single LiveBall console. Millions of visitors are matched to hyper-specific LiveBall pages.

Content Database

It’s all made possible using a powerful content database linked to WYSIWYG page editors that gives messaging control to marketers. Pages go from being ideas to reality in minutes — without code, help from developers, or the IT department. Independence from technology resources lets marketing keep pace with ever-changing conditions. You are in direct control of which content is delivered to which people.

Using LiveBall, everything from text, to images, Flash, forms and even conditional logic is managed and tested without code by non-technical people. It’s an amazing level of empowerment that’s both addictive and highly effective.

Brand Control

LiveBall’s CMS is built around a highly flexible framework that allows almost any page element to be dynamically controlled. Frameworks can centralize brand elements while decentralizing content and tactics. You decide what’s editable and what’s not. Let your ion representative know what level of brand control you’d like to exert — we’ll take it from there.

Multilingual Features

LiveBall customers manage user experiences in hundreds of countries & languages

Producing ideal user experiences for global users is far more complex than meets the eye. LiveBall supports the languages, character sets and page layouts necessary to satisfy users from Singapore to Green Bay. It also tames the process of creating, duplicating and localizing experiences.

  • UTF-8 Content
    LiveBall’s content database supports hundreds of single- and double-byte languages — and its pages use the global-standard UTF-8 character set. That lets global organizations standardize on a single platform for all of their multilingual pages.
  • User Experience Differences
    There’s more to being multilingual than just character support. Some languages read right-to-left, others left-to-right. Some cultures are better suited to differing page layouts than others. LiveBall provides a flexible structure that can be molded to cater to the varied cultural requirements of localized content and presentation.