Adler Media

Lifting average conversion rates to 24% with message-matched landing pages.

Learning what potential students want even before they call.

“LiveBall allows our boutique agency to outperform larger shops. We do more with less.”
Cisco Adler
President, Adler Media Group

background

Adler Media Group is an online marketing agency based in North Carolina. They specialize in landing page strategy, pay-per-click management, and graphic design.

challenge

Adler Media Group President Cisco Adler recognized that his agency needed a way to quickly build landing pages. They were building websites, but wanted a more robust solution to offer landing page services to all of their clients. Landing page production

was slowing the Adler team down, and the added production costs were often too much for their smaller clients. To offer landing pages as part of their services, the Adler Media Group needed the ability to quickly make high-quality landing pages that were cost-effective.

solution

Adler Media Group discovered that with LiveBall they could do a lot more for their clients.

With LiveBall, the Adler Media Group could quickly build sophisticated landing pages without code or developers in a fifth of the time it took previously took them. Thanks to the time that they are saving, they are able to leverage LiveBall to produce remarkable results for more clients.

increased speed and scalability

The Adler Media Group also assists Belmont Abbey College with their email marketing and landing page development. Before LiveBall, their email marketing campaigns simply linked to a page on the college’s website, and the tracking and profiling was limited.

Now, with LiveBall, the Adler Media Group can quickly and easily create campaign or event-specific landing pages. In their email marketing efforts, the college links to specific landing pages and then segments prospective students based on what’s most important to them in a college experience. LiveBall has also made it possible for the college to track the actions of web visitors throughout their landing experiences, which gives the admissions department a much better idea of what potential students want before they even get the student on the phone.

Linking to a specific landing page instead of linking to the college’s website lifted average conversion rates to 24%.

what’s next

Another perk of using LiveBall is console-wide reporting, which gives Adler Media greater insight into trends across their entire client base. This allows them to leverage overall trends, and often results in an earlier success rate for new clients.

“Thanks to the broad picture that LiveBall provides across our client base, I can look at a new client’s business model and have a fairly sound strategy right off the bat”, Adler said.

Adler has recently noticed that microsites are performing much better for clients with slightly more complex products, so they are looking forward to testing more microsites across their client base.