Compared to working inside the box of your corporate web site, these lightweight web marketing paths are faster to produce and easier to change, increasing your agility and reaction speed.
Entries in SEM (3)
Not all customers are created equal, and the worst thing a company can do is to commoditize its audience. Yet too often in search engine marketing, the click is commoditized. Every respondent to a particular keyword ad receives the same result upon a click-through.
ion interactive CEO Justin Talerico takes a look at “leveraging the budget-burning pixelated billboard”. From 1999, but still relevant today.