The freedom that marketers gain from ‘going direct’ with their ideas leads to revolutionary changes in how marketing gets developed and delivered. Gone are the days of dogmatic defense of abstract ideas. ‘Let’s test it’ replaces ‘that’ll never work’. ‘We can do that today’ supplants ‘let’s look at resources and schedule some time to decide on a go-forward plan’. The new reality of forward-thinking marketing organizations is both fast and free. Fast to execute and free to excel.
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Normal needs to be re-calibrated. There are many marketers today that have successfully re-calibrated the notion of what’s normal. For them, normal is now 12% instead of 4%. Their cost-per-acquisition is dramatically lower than their competition’s and they’re winning more customers. But who are these companies that are redefining normal? How do they do it?
Landing pages leave lots of room for improvement. Apply this advice to your online marketing efforts and send your campaigns on the fast track to increased conversions.
How are landing pages for large organizations — post-click marketing initiatives at the enterprise level — different than landing pages for anyone else?
The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI. Arguably, even the tactics and creative options for the design and content of the pages — the best practices that are usually written about the subject — are largely the same.
The big difference is the management systems and processes behind the scenes.
You buy clicks. Now what? It’s time to focus on great post-click marketing.
We need to dramatically move the needle on what happens after the paid click. The solution? Post-click marketing. It’s a radically new approach to what happens after people respond to your paid search, email marketing or online advertising.
Go beyond the single landing page to create effective conversion-focused experiences. Start here with the anatomy of a conversion path.
Do you have SPS? Low conversions? Poor lead quality? Scott Brinker gives us an inside look at the “Top 5 Bad Things About Landing Pages” and why you should try to avoid them at all cost.
Still using landing pages? Scott Brinker reviews a few of his favorite things about landing pages to ensure you always have healthy post-click marketing.